Ying Family Picture


Born in China, now living in the UK and Switzerland, We have experienced the different cultures of the East and the West. We had a strong urge to share our knowledge about Chinese culture and China with you, in order to perhaps clarify some myths about China or Chinese people. We envision a world where there are more understanding, more empathy and more corporation, and less judgement and discrimination between different cultures and backgrounds. That’s why we founded Ying Adviser.

We have served clients from both sides of the spectrum, we can see exactly why some business collaborations with China failed and some succeeded. We hope to shine some light on the areas that are often neglected and inspire some new ideas. We take pride in our expertise and skills. If you have any business needs regarding China, send us an email or contact us on social media, we are more than happy to help you.

We always strive for authenticity and integrity, our blogs and videos are subjected to our own personal experiences and opinions. If you have any questions or suggestions, do not hesitate to leave a comment on our site or contact us directly.